Paybefore Awards: AccountNow Named Outstanding New

Entrant

SAN RAMON, CA, February 05, 2010 – Paybefore has chosen AccountNow's "Finally Credit Free" Website as a Paybefore Awards Outstanding New Entrant in the "Best Web Sales" Channel category. Paybefore Awards, now in their fourth year, are the most prestigious recognition of excellence in the worldwide prepaid and stored value card industry. They are presented annually by Prepaid Media, whose Paybefore publications are the leading source of industry information for the global prepaid community.

"We appreciate the recognition, and support in our efforts to address the needs of the growing population of consumers that are seeking to live free of credit obligations. Providing consumers with payment services that do not expose them to credit usage is just one of the ways we feel we can address the needs of the emerging prepaid marketplace." said James G. Jones, Chief Executive Officer of AccountNow.

AccountNow's "Finally Credit Free" Website was selected by a panel of five industry experts who served as judges for this year's competition, which included a record number of entries from around the world. This is the first year Paybefore Awards included the distinction of Outstanding New Entrant, which recognizes programs the judges found particularly valuable, innovative or worthy. The Paybefore Awards judges bestowed this distinction in only 10 of 16 categories of competition.

"Paybefore applauds the Outstanding New Entrants that are offering innovative prepaid programs that benefit consumers, governments and businesses," said Marilyn Bochicchio, Paybefore CEO and chair of the judging panel. "AccountNow was recognized among tough competition for its progressive/effective use of prepaid products."

AccountNow® launched its "Finally Credit Free" website (www.finallycreditfree.com) in April 2009, with the primary objective of helping American consumers live within their means – credit free. With the advent of the global credit crisis, AccountNow set out to take advantage of the negative publicity associated with the abuse of credit (both by the banks and the consumers) by offering a product that provides consumers with access to the payment systems and the ability to pay bills without accessing credit and getting into debt. More importantly, this new product helps consumers avoid the costs associated with credit – late fees, overdraft fees and finance charges. With the AccountNow product, there are no such penalties.

AccountNow’s "Finally Credit Free" Website will be honored during the Paybefore Awards ceremony on Feb. 22 at the Prepaid Expo USA (www.prepaidexpousa.com)

About AccountNow, Inc.
AccountNow, headquartered in San Ramon, California, is a leading provider of financial solutions for the 40 million US consumers who do not have established credit or traditional banking relationships. AccountNow's money saving offers give consumers an alternative to traditional checking accounts by providing access to financial products and payment systems, including MasterCard and Visa prepaid cards, Pay Anyone Bill Payment, and FDIC-insured deposits. AccountNow's prepaid MasterCard cards are issued by MetaBank: (NASDAQ NM: CASH) and AccountNow's Prepaid Visa Cards are issued by Palm Desert National Bank. Visit AccountNow online at www.accountnow.com or www.accountnowvisa.com. For investor relations, 925.498.1827

About MetaBank®:
MetaBank is a federally-chartered savings bank regulated by the Office of Thrift Supervision. Meta Financial Group, Inc.® is the holding company for MetaBank, Meta Payment Systems®, and Meta Trust Company®. For more information visit www.bankmeta.com.

About Paybefore:
Paybefore is the leading information provider to prepaid and stored value industry professionals, offering the latest news, commentary and analysis. Paybefore's family of industry publications include: Paybefore.comTM, a searchable online information portal; Paybefore NewsTM, daily news briefs delivered electronically; Paybefore News InternationalTM, a weekly compilation of prepaid news and events from outside the United States; Paybefore UpdateTM, a downloadable enewsletter delivered 20 times a year; Paybefore LegalTM, a downloadable enewsletter covering the legislative, regulatory and judicial developments in prepaid, as well as feature articles by leading attorneys in the field; Paybefore MagazineTM, a biannual print publication highlighting the best of Paybefore; and Paybefore Buyer's GuideTM, available online and in print. Visit us at www.paybefore.com.

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